If you’re on this website, you’re probably on the hunt for 1 of 1000 golden butterfly tickets hidden inside limited edition itsu rice’noodles or you have been lucky enough to have already found one.

Each golden butterfly guarantees the prize of a hand-finished, beautiful Japanese ramen bowl [worth £20]. You will also be entered into a prize draw to win the ultimate trip to Japan [for 2] including 7 nights in a luxury hotel, flights, set activities and spending money.

To be in with the chance of winning, buy an itsu noodle cup in store or online. 

To redeem your prize, follow the steps below…

step 1

Go to the ‘Sign In’ box on the right of this page, enter your email and the unique code from the golden ticket and then click ‘Submit’.

step 2

On the next screen you will be asked to enter your delivery details for your ramen bowl, which will be delivered to you tracked via Royal Mail.

step 3

You will automatically be entered into the prize draw to win the trip to Japan, so keep an eye on your inbox- the winner will be announced on Friday 5th January 2024.

There are no limits to entries, so continue the hunt for golden butterflies by purchasing itsu rice’noodle cups in store and online.